2024
CTRL Z
[Naming, type design, brand concept, creative direction]
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Typography, branding & creative direction for a 100% sustainable fashion brand.
The main goal was to successfully communicate the brand values through a futuristic aesthetic and promote sustainable and responsible fashion as immutable characteristics for the future of the industry.
The chosen name, CTRL Z, is a set of computer commands used to undo the last action performed. One of the fundamental pillars of this project is its commitment to the environment, so CTRL Z symbolizes, in a way, undoing the damage caused to the planet and restoring its original harmony.
2023
WASABI TRIPS
[branding, lettering, communication design]
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Logotype and communication design for a travel atelier that specialises in Japan called ‘Wasabi Trips.’
For this logotype, I created the lettering design instead of using a typeface, aiming to create custom letterforms that align with the message and aesthetic of the brand, giving it a unique identity.
Aligned to the visual identity, I designed the content strategy and visual assets for Social Media.
2023
JACQUEMUS SMARTWATCH
[product design, 3D modeling, creative direction]
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2023
HEADCARE
[UI design, branding, art direction]
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Interface design of an app that works as a personal journal to record migraine attacks and their symptoms in order to make complete reports and maximize the patient’s medical consultations.
